As the Marketing Manager for Trax Media, home to Dirt Trax and Snow Trax Television, we bring unparalleled expertise to the power sports industry. Our deep understanding of brand positioning, audience engagement, and content creation allows us to craft impactful marketing strategies that resonate with enthusiasts and industry professionals alike. From product launches, social media campaigns and media partnerships, we leverage our extensive network and industry insights to help brands maximize their reach and achieve their marketing goals.
With three decades of experience operating commercial off-road vehicles in the most challenging environments, we understand what it takes to develop new platforms that perform when it matters most. Terra Tech Off Road has played a key role in assisting OEMs with the development and launch of complete product lines, as well as creating unique, one-of-a-kind builds for our media partners. Our collaborative approach with clients and partners continually sets new standards in the off-road industry.
Whether you’re in need of a custom-built vehicle or an entire fleet, our selection process remains the same—listening to your needs and applying our extensive industry knowledge to identify the best vehicle for the job. We take into account the environment in which the vehicle will operate, the tasks it must perform, available dealer support networks, expected service life, and any required modifications to ensure optimal performance.
While racers modify vehicles for speed, our focus is on vehicle survivability and operator safety. Different tasks demand different vehicles, but it’s the terrain that dictates the essential modifications required for daily operations. Partnering with industry-leading experts, we recommend the necessary upgrades to your new vehicle or existing fleet, reducing repair costs and minimizing downtime caused by avoidable mechanical failures. Our promise: If we wouldn't use it on our own vehicles, we won't recommend it for yours.
We assist our clients in securing the best deals on top-tier vehicles for both individual and fleet use. Our extensive experience in the industry allows us to negotiate effectively, ensuring that you receive the best value for your investment. Additionally, if you’re looking for a subject matter expert to represent your brand at an upcoming powersports trade show, we’ve been attending and working these events for over two decades. Our team is ready to help market your product and engage with your target audience.
Our overland guiding and trip planning services are designed to create accessible and unforgettable adventures for individuals and groups, with a particular focus on persons with special needs. We take a thoughtful and inclusive approach to trip planning, ensuring that every journey is tailored to meet the unique needs of each participant. From route selection and vehicle preparation to logistics and adaptive support strategies, we handle every detail to provide a safe, enjoyable, and stress-free experience. With our extensive background in adventure travel and inclusive planning, we make it possible for everyone to explore the great outdoors with confidence.
Through our affiliate company, the Canadian Off Road Vehicle Academy, we offer professional off-road driver training tailored to commercial operators. Our comprehensive training programs cover All-Terrain Vehicles (ATVs), Utility Task Vehicles (UTVs), and full-size 4WD vehicles. Whether you’re looking to improve operator safety, enhance vehicle handling skills, or ensure compliance with industry standards, our expert instructors provide hands-on, practical training to help your team navigate the toughest terrains with confidence and competence.
FOLLOW THE LINK BELOW FOR ALL YOUR COMMERCIAL OFF ROAD DRIVER TRAINING NEEDS WITH THE CANADIAN OFF ROAD VEHICLE ACADEMY.
For nearly 50 years, Mike has been living and breathing off-road adventure. From a young age, he was drawn to the thrill of the trail, pushing the limits of his machines and honing his skills on the track. Over the years, his dedication and passion led to numerous track championships and even a Provincial title solidifying his reputation as a fierce competitor and skilled rider.
But for Mike, off-roading has always been about more than just racing; it's about exploration, pushing boundaries, and sharing the adventure with others.
Beyond his racing career, Mike has dedicated his life to service as both an active police officer and an instructor. For two decades, he led the off-highway vehicle training programs for one of North America's largest deployed police agencies and is a partner with the Canadian Off Road Vehicle Academy. His unique blend of real-world law enforcement experience and off-road expertise has made him a trusted authority in the field, helping shape safer and more capable off-road operations across the industry.
Mike's influence extends far beyond the police force. For 17 years, he was a test rider, safety consultant, and adventure writer with Dirt Trax Magazine, where he shared his passion for off-road exploration with readers. His articles often took his family on multi-day adventures across Canada and the Eastern US, proving that off-roading isn't just for adrenaline junkies it's for everyone who loves the outdoors and the journey.
As the founder of Terra Tech Off Road, Mike has taken his expertise to new heights. Terra Tech has become a leader in Light All Terrain Vehicle development, playing a key role in the design, marketing, and launch of the world's first OHVs created specifically for law enforcement use by an Original Equipment Manufacturer.
His custom vehicle builds have drawn attention across the industry, amassing over 850,000 views on YouTube and earning recognition from power sports professionals around the world.
Mike's service to his country runs deep - he is a proud veteran, having served for a decade in the Canadian Forces Cadet Instructor Cadre as a Second Lieutenant before retiring in 2009. His military background, combined with his years in law enforcement, gives him a unique perspective on discipline, leadership, and teamwork - qualities that drive the success of Terra Tech Off Road today.
However, the most rewarding part of Mike's journey is the work he does alongside his daughter Taylor, through Taylor's Travels.
Together, they are on a mission to promote Adventure, Inclusion, and Learning for persons with intellectual disabilities in the off-road and overland travel communities. For Mike, off-roading isn't just a business it's a way to inspire others, break down barriers, and prove that adventure is for everyone..
For more than 35 years, Stacey has dedicated her career to teaching and supporting children with intellectual and physical disabilities. Specializing in inclusive education, she has played a pivotal role in the development of countless children and young adults, helping them build confidence, independence, and essential life skills. Her expertise in adaptive learning, individualized support, and accessibility has made a lasting impact on families and communities alike.
Beyond her work in education, Stacey has spent over 30 years immersed in motorsports and overland travel, exploring some of the most remote and challenging terrains. Her vast experience in trip planning, vehicle preparedness, and route development has allowed her to combine her love of adventure with her passion for creating inclusive experiences.
She understands that true adventure should be accessible to everyone, and she applies this philosophy to both Terra Tech Off Road and Taylor's Travels, working alongside her daughter Taylor to promote Adventure, Inclusion, and Learning.
At Terra Tech Off Road, Stacey brings together her teaching background and overland expertise to offer clients a unique and thoughtful approach to travel and adventure planning. Whether it's a fully customized off-road trip or an expedition designed with accessibility in mind, Stacey ensures that every detail is tailored to meet the needs of all participants.
Her ability to create accessible and inclusive adventures makes Terra Tech a leader in adaptive overland and off-road travel solutions, helping individuals and organizations navigate the world of adventure with confidence and ease.
At the Canadian Off Road Vehicle Academy (CORVA), safety and skill development are at the core of our mission. Our comprehensive training programs are designed to equip businesses and organizations with the knowledge and hands-on experience required to operate off-road vehicles safely and efficiently in the most demanding environments.
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